Drawing inspiration from the ubiquitous online video featuring “Obama Girl,” two 30-something Tel Avivians have come up with an Israeli version to highlight for younger voters what they consider the overlooked sex appeal of the Israeli foreign minister and would-be prime minister.
The Web clip “Livni Boy” features a lanky, would-be suitor who showers alongside a poster of Livni and dances his way through Tel Aviv while rapping out praises of the Kadima prime ministerial candidate:
“I always knew you would be the woman who would bring the change/And not spew out empty slogans. I’m sick of
The “Livni Boy” video has tried to recast the foreign minister’s buttoned-up image to something more racy. Dvir Bar, who co-wrote the video with a musician friend, Noy Aloosh, said until now, the election has been an issue for older adults rather than their age cohort.
Bar said he became convinced of the need for emphasizing Livni’s youth after trailing Livni at election events.
“She’s a woman who looks a lot better in person. TV doesn’t flatter her. She’s cool,” said Bar, a TV producer who insisted he had no connection to the Kadima campaign. “We are turning her into someone who is our own and someone who is sexy.”
Livni currently trails Netanyahu and Likud in the polls by six to eight seats, according to recent surveys.
By uploading the video to YouTube and then setting up Web pages on Facebook and MySpace, Bar said he hoped to make the election more relevant for a generation weaned on the Internet but increasingly alienated from politics.
“The idea is, how can we urge young people to come out to vote,” said Bar.
With about 850 views after four days, the video is not exactly the viral marketing phenomenon that “Obama Girl” was. The talkbacks on the YouTube site have been mixed.
“Better than any of the slogans she’ll come up with,” wrote Dardor1. “I don’t support her, but the song is cool.”
And this from OrGaM87isBack: “I don’t know what is more pathetic: Tzipi Livni and all her comments, or this song. And what’s the deal with copying everything from the Americans?”
No comments:
Post a Comment