Google Was Almost on TV

Google is straying from its old ways and moving more toward
traditional advertising methods, says the Wall Street Journal.
We're not seeing Google commercials on TV yet, but could that be
on the horizon?

Apparently, Google employees had plans of slipping a Google ad in
during the Olympics, but Sergey and Larry weren't having it, because
such an ad wouldn't "fit the company's image." WSJ reports:

But there are signs that the internal debate is causing Google to
shake-off of its reluctance to advertise. The search giant has
recently held discussions with several Madison Avenue agencies,
including Wieden + Kennedy and the boutique firm Taxi New York,
about new efforts to promote some products, according to people
familiar with the matter.

In August, Google launched an advertising effort in Japan that
included outdoor and online ads created by Wieden + Kennedy,
which is best known for its Nike "Just do it" campaign.

Whether Google ads make it to television or not, there does seem
to be a more traditional marketing mindset coming into the
picture. Google is placing ads for third parties into NBC
Universal programming, so it doesn't seem too far-fetched that
a Google ad could slip in every now and then, but that is up to
Sergey and Larry I guess. Perhaps with the right ad, they could
be convinced to let a commercial or two roll.

Meanwhile, Google's setting the advertising world on fire with
its services for third parties with not only the aforementioned
NBC Universal deal, but with the G1 phone from T-mobile, the
proposed Yahoo-Google deal (set to launch this month), feed ads,
and even talk with ad agencies.

Google Devaluing DMOZ and Yahoo! Links?
Chris Crum | Staff Writer

Google is no longer suggesting that you should be listed in
relevant directories. In fact, they've even removed the suggestion
from their webmaster guidelines, as Brian Ussery noticed. The page
used to have bullet points for:

- Have other relevant sites link to yours.
- Submit your site to relevant directories such as the Open
Directory Project and Yahoo!, as well as to other industry-specific
expert sites.

Those points are now gone in what would appear to be a slap in
the face of directories, but SEO folks are the ones really irritated.
Google doesn't appear to see it as a slap in the face so much, but
more of simply a non-needed guideline.

Barry Schwartz points to a quote from Google's John Mueller in a
Google Groups thread:

"I wouldn't necessarily assume that we're devaluing Yahoo's
links, I just think it's not one of the things we really need to
recommend," said Mueller. "If people think that a directory is
going to bring them lots of visitors (I had a visitor from the
DMOZ once), then it's obviously fine to get listed there. It's
not something that people have to do though :-)."

Mueller also asks for feedback, "What do you think - does it make
sense? :-) What else should we change / add / remove?"

Regardless of what guidelines are on the page, a relevant link
is a relevant link. There are still directories like our own
eBusiness Directory that don't offer paid links, and keep the
listings quality without getting flooded by spammy and irrelevant
ones by using a strict human-edited approval process (call it a
shameless plug if you want, but it's the truth).

There is going to be a lot of outrage over this, but is it really
necessary? Perhaps too much focus has been put on directories like
DMOZ anyway.

Item Reviewed: Google Was Almost on TV Description: Rating: 5 Reviewed By: Sakura District, Inc

No comments:

Post a Comment